Performance Marketing with awork

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How is awork used in practice? This is our burning question! For this user story, we had a chat with Alexander Heeg and we asked him how he uses awork for performance marketing.

Alexander and his team help their clients achieve more sales, time and profit. Go to to learn more about his work.

Could you quickly introduce yourself? What exactly is it that you do?

My name is Alexander Heeg and I own a digital performance agency. We build digital sales processes to attract more clients to service providers using paid advertisements. Our speciality is creating a funnel for our clients. Our funnel is supposed to generate enquiries, so clients no longer have to hope for them and. Instead, clients can expand their business.

For what reason did you pick awork as your project management tool?

We are a relatively young & dynamic team, which is why complicated agency software would just be too much. The simplicity of awork, as well as the ever-growing assortment of features, are what convinced us.

If you want to stay up-to-date on what feature is coming to awork next, then take a look at our roadmap!

Did you use any other project management software in the past? Or how exactly did you organise yourselves?

Yes, I used Asana in the past and I have now switched to awork.

After having used Asana, why did you decide to go for awork?

Primarily because it was more intuitive than Asana and because you could flexibly shift from boards to lists. I really like that.

Did you use a different project management tool before that? Well, you don’t want me to start from the very beginning… You don’t need any delevoper know-how to transfer data to awork. For the transfer you can simply use our new data importer.

Do you use the time tracker?

No, nobody here is paid by the hour. Sometimes it is possible to do more in less time, but that’s not always the case.

Time tracking: pro or contra? For more on this topic, click here.

Your hobbyhorse is performance marketing. What would you say is especially important when planning performance marketing campaigns?

Two aspects are particularly important:

1) Quality management becomes increasingly important when the number of clients go up, as the performance and the results need to match, even when there is a lot going on.

2) Clarity is also very important, so I can properly plan and prioritise projects for my team.

To what extent can you plan such campaigns with awork? What exactly does a project like this look like in awork?

In order to maintain an overview and create a multi-stage quality control system, I use the board view, as it allows me to visualise the individual creation and optimisation phases perfectly. So far, I have not used any task packages for this.

Which phases or columns do you use for this exactly?

We have phases, such as In progress, Pending for review, or Online. Images, campaigns, etc., are simply moved and everyone can then see what the status of the individual tasks is.

Tip: using our new template library, you can upload pre-prepared task packages into awork. There is even an extra awork task package, specifically for Facebook ads.

Within your team, how is awork used? Does the cross-project view get used, for example?

Yes, it does. We actually always show the tasks per person. For instance, we don’t need the Kanban board as a meeting board yet.

Speaking of planning: what does a typical working day look like for you? Do you have specific ritual?

I plan each day in the evening of the day before. I always start with so-called “revenue-increasing measures”, before going over to appointments with clients & interested parties. To be accurate, my day starts with a look at my calendar, a bit of meditation and a cup of coffee. At least one day per week, I focus solely on projects and only work on strategic things, without any client or team meetings.

Just like in our case, your smartphone is probably your constant companion. What apps would we find on your home screen (besides the awork app 😉)?

I always try to have as few apps on my phone as possible and I am consistently trying to find new ones to delete. I have about 70 Apple system apps alone, these days. Popular apps on my home screen are Slack, LinkedIn, my banking app, as well as Podcast & Audible. I try to hide WhatsApp and my E-mail app in folders, to avoid distraction.

We are always happy to give our readers a good tip. What is your ultimate productivity hack?

Always check your e-mail in the afternoon and reduce communication. My team uses Slack exclusively, while my clients only use e-mail. No WhatsApp, etc. This way you can work truly productively and effectively, and you aren’t always checking your channels.

Having days without deadlines also boosts productivity, just like turning off all WhatsApp and e-mail push notifications. It sounds crazy, but most things aren’t that urgent, and if they truly are, the person will just call. When all distractions are gone, all that remains is focus and you are then clearly more productive, because you enter the “flow-zone”.

Finally of course, we interested to know if and to what extent awork truly makes you more productive. Have you noticed any improvements in regard to your workflow?

I have indeed, but also because I have learnt how to better go about it. I believe, the largest factor is never the tool, but always the person using it. However, if you worried about your workflow or work method, you can replicate them very well in awork 🙂

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