Do you offer a cool product or service that you want to expose to the world? Then maybe Facebook ads are the way to go. Advertisements on Facebook are efficient and the advantage they offer, is that target audiences can be isolated fairly precisely. As a result, you will have relatively low scatter loss. Furthermore, you will not only reach many people right away, but also the right people.
If you have never placed an ad on Facebook before or you are relatively inexperienced with Facebook ads, we have the perfect awork task bundle for you.
Here’s how the task bundle works
Our Facebook advertisement template can be transferred to your own awork account with just one click. After that, you just work your way through the project step by step. From the preparation and the first steps to the actual implementation on the Facebook ad account to the evaluation phase; all steps are taken into account in our task bundle.
Your very own Facebook advertisements in four steps
Once you have transferred the task bundle to your awork account, you can get started. In total, the project template includes four steps: preparation, planning, the creative process and implementation.
We recommend beginning with the preparation list. Depending on how experienced you are with the subject of marketing on Facebook, you may need to create a company web page, create an ad account and grant the necessary approvals. For every to-do, you have a corresponding task in awork.
In order to measure and analyse the success of your Facebook ads as accurately as possible, we recommend integrating the Facebook pixel into your website. For this, we have also added a corresponding task in the task bundle 😉.
Planning your campaign
Before you can get creative and create your final ad, you should define what goal you are trying to achieve and who you are trying to reach with this Facebook ad as precisely as possible. The better you plan it out, the easier the implementation will ultimately be on the Facebook ad account. Furthermore, your ads will more likely to perform well and become successful.
So ask yourselves, what goal are you trying to achieve with your adverts. One goal, for instance, could be to increase awareness surrounding your website. Although, people often have a much more concrete goal in mind. For example, you are scheduling a webinar and you want to attain as many registrations as possible. Or perhaps you have written an e-book and you would like to increase the download numbers.
The definition of your target audience is just as important. Who would your webinar be interesting for? Who is a potential reader of your e-book? Ideally, you can find multiple target audiences, which you can distinguish from one another. You could then show your Facebook ads to these different target groups. Ads will usually work better with certain target groups than with others. The best way to find out which target audience best suits you, is by experimenting. As a general rule, one should test as much as possible on Facebook 🤓
Depending on the goal you are trying to achieve, you may need to create a corresponding landing page. E.g., if you want to have a document available for download, it would be a good idea to create a corresponding web page that allows one to download that document. This will increase the likelihood that you achieve your goal.
Of course, we have packed a corresponding task for each of the above mentioned to-do’s in the Facebook task bundle. You just work your way through the planning list.
Have you figured out what you want? Then you can get creative! Think about what you want your advert to look like in the end. There is plenty of inspiration to be found. Take a peek at your competitor’s ads.
For every idea, a corresponding task can be created in your awork project. It would be a good idea to create a new task for every design, video or ad text. Or just use the the task templates in the “Creative” list.
The Facebook ad account works as follows
Your goals and target audiences have been determined and your creative material has been created? Then you can place your ad on the Facebook advertising account. Once again, work your way through the corresponding list (this one is called “Implementation”) in awork. For this, it is important to understand the logic behind Facebook ac accounts.
The ad account on Facebook includes three levels. Level one – the campaign – is where the goal is determined. For instance, if you choose “broaden scope” as a goal, Facebook will optimise your ads so that you reach as many people as possible. If your concrete goal is to increase download numbers, you choose conversions.
Level two – advertising groups (a.k.a. ad sets) – allows you to deposit the target group. For this, you can use various Facebook parameters. On this level, you also determine what your budget is for the ad set and how long the ads should be running within these advertising groups.
The final level (level three) is where the final ads are created. This is where you can build the advertisement using your designs and texts and set a fitting Call-to-Action (CTA).