Social media has become an important tool for online marketing, not only for the self-employed, but for companies too. Still, how can one properly organise upcoming tasks and agree on possible topics within the team?
With the new task bundle by the social media expert, Lisa Scheithe, it is now possible to create a social media routine. The process for social media campaigns is always the same: preparation, content creation, getting ready to post, community management, and analysis. Lisa’s credo is the following: if you plan well, you have more time to make creative content that inspires.
If you plan well, you have more time to make creative content that inspires.
Just like any awork task bundle, this one is also designed to help you work even more productively. With just one click, you can load templates into awork and directly start working on to-do’s.
Furthermore, we have talked to Lisa about the task bundle and the various hurdles when it comes to social media marketing. We have also managed to extract a few exclusive tips for you guys 😉
Lisa, could you quickly introduce yourself and your work?
In 2018, I founded STUDIO hej, liz!, which is my design studio for social media & content creation. Ever since, I have been helping self-employed persons and companies stand out on their social media accounts. I produce and design attractive content for Instagram, as well as Pinterest. I am also an active speaker on the subject of content design – for example at the Blossy Event. I also get invited to events, like Workation Pop Up, to inspire participants and give them courage.
As a social media expert, you probably have many to-do’s. How did you organise yourself before using awork?
I love trying new tools, whether they’re offline or digital: from pen and paper, to templates, calendar entries and bullet journals, all the way to project planning in Excel and programmes for project management. There is a lot on offer and I have used it!
Why did you ultimately choose awork?
awork unites everything that I need to organise my work properly. And the design immediately spoke to me. If there were to be a hashtag out there that describes me really well, it would be #LiebeZumDetail (or #LoveForDetail). And I’d say awork and I are totally in sync!
Could you give us a little insight into your personal awork? What projects might we find there and which features are used daily?
Recently, I managed to successfully conclude my last (for now) major client project – another feed design for Instagram. In 2020, I will concentrate on my main job as a content manager and begin to implement my own products as my part-time self-employed mission. This is where the visual project planning will be used. Up to now, I have mainly employed a traditional manner for creating clients, projects and tasks in awork and tracking times. Especially when starting out independently, the tool helped me get a idea of the workload of client projects.
With your social media planning task bundle, you want to help give users a social media planning routine. Why is a routine so important?
One who plans well, has more time for creative content! In the beginning, it is important to give it a try. Which topics seem easy? What does your target audience like? What formats work well? A routine is not only relevant for the algorithm. Analysis and action are closely connected. If you know what you want and have figured out what moves your community, content will create itself. A routine helps you keep it up! A routine also helps you say goodbye to 0815 content and only develop content that inspires!
Would you like to say something about the structure of the task bundle? For example, what is the advantage of an editorial board?
Like any of awork’s task bundles, you can load it into your own awork with just one click. All tasks contain a detailed description and, to some extent, subtasks, which you can finish one by one.
The task bundle starts with the Editorial Board list. Generally speaking, the Editorial Board is an overview of all planned posts. So I use this list to plan my posts. It’s where I gather my entries for the week and schedule them. If you have any ideas for posts, then make sure you hold on to them in the editorial board. The goal of a task bundle, is to fill the Editorial Board. By the end, your board should be filled with cool posts.
The best way to start your social media planning, is by commencing with the Preparation list. From Preparation, work your way to the Content Creation and Get Ready to Post lists.
In the Community Management and Analytics lists, I have compiled all of the tasks that become important after posting content. This includes interacting with your community and reacting to comments, for example. To measure the success, you should analyse your posts at the end. Only then can you be sure what content works well for you, meaning you can adapt your content accordingly.
My complete task bundle for the social media workflow includes the following lists and subtasks:
- Brainstorming and Research
- Editorial Planning
- Visual Creation
- Text Production
Get Ready To Post
- Hashtag Research
- Planning Tool examples
- Share Post
- Answer Comments
- General Interaction
- Website Clicks
- “Likes” Data
- Saved Content
Sometimes we just don’t know what to post. How does one create inspiring and creative social media posts and what part does the editorial planning play here?
First things first: just do it! Only when you start, can something come of it. The routine will come with time. You will find out what you like to write about and you will uncover the needs of your community.
Quite quickly, you will discover that you can cluster your posts according to topics, such as motivation, tips, offer, portfolio, and personal. Just sit down once (or every now and then) and develop content ideas for each cluster. If you have done that, you will never again have to ask yourself, what you should post today.
Many people mainly want one thing from social media: to grow quickly. What tips can you give our readers on how to build an active and strong community?
Here’s my first tip: change your mindset! If you want to build a community, you should put the emphasis on quality rather than quantity. 10,000 followers are of no use to you if they do not interact with you.
That is why my suggestion is to be unique, be who you are, and show your personality! Because people prefer to buy from people. When you make yourself visible and communicate with your followers, you create trust. React to comments and responses, make yourself noticeable on other accounts, use the various interaction possibilities in stories and answer personal messages quickly in written form, with a voice message, or a video.
If you’re active, your community will also become active, and that makes for a strong team. Community means being together. And together you can achieve so much more. That is the foundation of growth. Social media marketing is an (ultra-) marathon, not a sprint! You will only achieve your goal, if you have the right support at your side.
According to certain statistics, Instagram users increasingly only look at stories. How can you plan your content in advance accordingly?
Humans have an attention span of just a few seconds.
We can respond to this by giving the user what he or she needs: content that can be consumed quickly. This is why our work continues after placing a post in our feed.
Our task is to spread this news. You should at least also share your post in your story; it only takes a few clicks. It would be even better to conceptualise a story and “serve the topic in little snippets”. Don’t forget the subtitles. Many users watch Instagram stories with the sound turned off while they are en route.
In your task bundle, there is a great tip on how to implement social media posts in awork. How concretely do you formulate your story snippets in the subtasks?
A good movie always begins with a script. So, let’s find out together how successful we can be with Instagram stories when we design them! The “snippets” merely serve as a guideline. If you want to be prepared to quickly edit stories after recording them, you can of course write out the subtitles in advance. These can be copied and added later.
Right now, Instagram likes are being discussed and at the same time, the amount of saved posts are becoming increasingly important. How is it that the importance of saved posts is increasing so much right now?
One “like” is not significant. What does the user like: my pretty smile or what I have to say? We don’t know. But if someone saves our post, we know that our content is valuable.
Perhaps some also save our post because of the pretty smile, but I believe a “like” is given away much faster. I recommend it: save your posts. Social media is full of people who freely share their knowledge. With the collections, we can basically build our own little training archive on Instagram, completely free of charge!